A few decades ago, businesses had to invest a lot in creating their website. They would then be needed to keep making investments to maintain the website, add or edit content, and scale it to match their growth and expansion. A Content Management System (CMS) is Software-as-a-Service (SaaS) that enables businesses to upload, modify, and delete content from their website without needing to know coding languages. CMS also simplifies the task of scaling a website.
Benefits of CMS
There is a long list of advantages of a CMS for businesses, and some benefits tend to be more transformative for organizations compared to others. Popular products, such as the Sitecore Content Management System, bring a set of advantages.
Multiple customization options
The best CMSs come standard-fitted with plenty of customization options. These customizations enable clients to adjust the overall design and layout of their website. Users can alter everything from their website’s colors and themes to menu locations. They can essentially know how every aspect of their website will be visible to front-end users.
CMS services let clients buy additional plug-ins and extensions that give them the capability to expand the array of functions that their website offers their customers. For example, such plug-ins enable businesses to add shopping carts, spam protection provisions, image compression provisions, contact forms, email list management syncing, and similar other useful elements to their websites. As stated earlier, businesses need no technical knowledge or coding expertise to add these add-ons, extensions, or plug-ins. This is why companies do not need to invest heavily in personnel to customize their website or determine how content is presented.
Simplified collaboration and team content building
CMS offers businesses a multi-user dashboard to facilitate collaboration. Using this dashboard, multiple stakeholders can collaborate on a single piece of content. For example, a writer can add prose to a shared doc while the graphics designer can insert images, and this can go on as and when an editor makes real-time changes to all the content.
Finally, a content manager can check the final content for quality and brand consistency before approving or rejecting it. Once it is approved, teams can publish the content on their website. Essentially, all users who can fully access a given piece of content on a CMS can view and make changes to it. This collaborative content building saves a lot of time and effort for content creators, editors, and managers.
Easy content upload scheduling
Large businesses often have busy and stringent content schedules. They need to create and publish posts every day at specific times. For example, a media firm will need to publish advertorial videos every day on multiple platforms, such as their website, through email marketing channels, their social media pages, and other platforms. Businesses need to automate this uploading process, as no team member will be able to do it without occasional delays and mix-ups.
Popular platforms, such as WordPress VIP, HubSpot CMS Hub, Magento, or Sitecore Content Management System, automate scheduled uploads across various channels. A CMS is built for organizing content and scheduling it for publishing later. Users can schedule uploads for a few days, weeks, or even months in advance so that clients do not need to worry about the content getting lost online.
A high degree of data security
Businesses today heavily rely on CMS for content management and website scaling. Large amounts of their confidential data are stored in the databases of their SaaS providers. These databases are prime targets for hackers and other malicious online elements. This is why companies must only use CMSs that come with security features like two-factor authentication, SSL certificates, strict password protocols, firewalls, antivirus tools, multiple backups, user activity tracking, and similar other protective elements.
Popular CMSs used by large organizations are equipped with these security features, which are built within the software architecture of these systems. Companies will need to constantly upgrade their CMS to keep them up-to-date and ready to combat any cyber threats.
Popular CMS options for businesses
Sitecore Experience Manager
The Sitecore Content Management System is called the Sitecore Experience or Sitecore XP. It lets clients integrate their business operations with Sitecore’s Content Hub. Like most of the popular CMSs out there, this one is also known for its intuitive user interface (UI) and overall ease of use. The top features of this system include content scheduling, a fluid UI that simplifies editing, and advanced asset management. A key highlight of this CMS is its ability to create personalized customer journeys across multiple channels in real-time.
Wix CMS
Some benefits of this CMS are its reasonable pricing, ease of use, and plenty of customization templates to choose from. It is one of the most popular website-building platforms out there. This system comes with a free version, but its premium version, with all content management features is also available. Some of its top features include search engine optimization (SEO) and marketing tools, a loyalty program, and shopping cart plug-ins.
WordPress
For businesses operating on a low budget, WordPress can be the ideal choice of CMS. This product’s UI is easy to learn and use even for non-tech-savvy people handling it. This software offers solid integrations for the other applications used by a business. Additionally, its analytics tools and marketing plug-ins are highly rated despite its affordable pricing.